 Our Services

Audience Intelligence

At CohesionX, we empower businesses with Audience Intelligence, a data-driven approach to understanding and engaging with their audience. By leveraging insights from social data, we help companies make smarter decisions, optimize marketing strategies, and improve product offerings. Our solution analyses behavioural, demographic, and psychographic data to give businesses a comprehensive view of their audience, ensuring personalised and relevant interactions that drive success.

Demographics don’t always work

People are fluid and layered, not fixed or binary. Take Charles and Ozzy for instance. Same demographics, definitely not the same Persona.

Born : 1948

Married : Twice

Children : More than one

Wealthy : Yes

Location : Grew up in England

Challenge: Culture is always on the move, making it difficult for existing consumer segmentation to keep up.

Solution: CohesionX's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points, and become a powerful new input to the segmentation strategy. We provide a great data-foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities.

Let's break it down?

Consumer Behaviour Analysis

We analyse social data to help businesses understand customer preferences, emerging trends, and sentiments. This enables companies to tailor products and services that meet consumer demands and stay ahead of the competition.

Market Research

Track real-time conversations to gather valuable feedback on competitors and uncover market gaps. Leverage insights to fuel innovation and improve business strategies.

Targeted Marketing

Segment audiences based on interests, behaviours, and demographics. Our data helps brands create highly personalised marketing campaigns that engage the right people at the right time.

Brand Reputation Management

Monitor and respond to social sentiment. Address negative feedback quickly, manage crises, and build positive brand perception through proactive engagement.

Product Development

Use social feedback to identify pain points and popular features. This drives product enhancements and innovation aligned with customer needs and preferences.

Behavioural Insights

Discover patterns in how audiences interact with content, products, and brands. This leads to better targeting and more relevant messaging.

Additional Capabilities:

Demographic Profiling: Gain insights into age, gender, location, and more, allowing for highly tailored messages and campaigns to specific audience segments.

Content Preferences: Identify the types of content that engage your audience, enabling you to create content that aligns with their tastes and drives interaction.

Sentiment Analysis: Track audience sentiment toward your brand or products to adjust strategies and maintain a positive image.

Trend Identification: Spot emerging trends within your audience, allowing you to innovate and adapt ahead of competitors.

Psychographic Analysis: Understand audience values, interests, and lifestyles for marketing that resonates emotionally and personally.

Influencer Mapping: Identify key influencers in your target demographic, opening doors for impactful collaborations.

 Best Solutions

Ready to Unlock the Power of Audience Intelligence?

Gain a deeper understanding of your audience with our comprehensive suite of audience intelligence services. Our expert team will help you analyze behavioral, demographic, and psychographic data to create more personalized marketing, optimize engagement, and drive growth. Align your strategies with actionable insights and make smarter decisions today.

Get Started Today

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Audience Intelligence

Audience Intelligence

Demographics don’t always work

Let's break it down?

Consumer Behaviour Analysis

Market Research

Targeted Marketing

Brand Reputation Management

Additional Capabilities:

Ready to Unlock the Power of Audience Intelligence?

Other Services We Offer

Market Acceleration Service

Advisory Services for tech and telecom products.

Technology Asset Management

Let’s Make Things Happen